Identity, Websites, Strategy, Content



Digital Projects

From 2014-2019 Marco Kane Braunschweiler led the Digital Department at MOCA. Major projects include the redesign of moca.org resulting in a 24% increase in sessions YOY and a 19% drop in bounce rate.

Additionally, he built a digital strategy that resulted in 25% average growth, YOY, across all social platforms, wrote the museum’s Voice and Tone Guide, Marketing Plan, and created the Introducing and SCREEN programs to unite the museum’s physical and digital spaces.

moca.org








Digital Project

At MOCA, Marco Kane Braunschweiler created the first durational, online film screening program from a museum.

Each program was launched with a cohesive promotional effort from social media resulting in 25k+ views and 300+ attendees at the respective events. Design and UX was done by Special Offer Studio.

SCREEN is in use at moca.org/screen




Concept, Strategy, Content Creation

An effort to build the brand, it achieved a 27% increase in followers and 2.6 million impressions 1 month after relaunch.

acura.tumblr.com







Brand System, Website,
E-Commerce

ANS M & Kelman Duran started Scorpio Red in 2021. The label releases vinyl, digital music, commissioned essays, and prints by artists.

The layout is an updated look at 1970's art publications; more expressive, more spaced-out, and more indexical. We opted for reduced typography; everything is set in Bryce Wilner's Standard for ease of use and consistency over time.

The label's color system uses different RGB values of 188, which frequently appears in Duran's music and is the street on which he grew up.

scorpiored.com







Brand System, Website,
E-Commerce

We built an identity, website, and e-commerce to sell over 400 editioned prints, generating $150,000 for three different charity funds. 

The Whitney Museum of American Art, The Philadelphia Museum of  Art, and the Tate Modern, London, and the Museum of Modern Art, all acquired works from the project for their permanent collections.

The website is in the permanent collection of the Philadelphia Museum of American Art.

artforphiladelphia.com